{"id":8575,"date":"2019-08-22T10:16:11","date_gmt":"2019-08-22T03:16:11","guid":{"rendered":"https:\/\/matca.vn\/?p=8575"},"modified":"2020-03-25T11:21:31","modified_gmt":"2020-03-25T04:21:31","slug":"maket-01-co-mot-lang-nghe-nhiep-anh","status":"publish","type":"post","link":"https:\/\/matca.vn\/en\/maket-01-co-mot-lang-nghe-nhiep-anh\/","title":{"rendered":"Mak\u00e9t 01: A Vietnamese Photography Village"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Matca proudly presents <\/span><i><span style=\"font-weight: 400;\">Mak\u00e9t, <\/span><\/i><span style=\"font-weight: 400;\">our own bilingual photography journal. Taken from the Vietnamese pronunciation of the French word \u201cmaquette\u201d that means preliminary model, <\/span><i><span style=\"font-weight: 400;\">Mak\u00e9t <\/span><\/i><span style=\"font-weight: 400;\">aims to introduce broad strokes of the transforming photography scene in Vietnam through experiments in design and print. Such mission is evident in the <\/span><i><span style=\"font-weight: 400;\">Mak\u00e9t <\/span><\/i><span style=\"font-weight: 400;\">logotype itself: the font Helvetica World evokes the spirit of modernism while two vowels \u201ca\u201d and \u201ce\u201d are inspired by cursive Vietnamese handwriting. <\/span>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566459179398{padding-top: 40px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8533&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8534&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566458927052{padding-bottom: 20px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-10 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;8541&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<span style=\"font-weight: 400;\">The inaugural volume, <\/span><i><span style=\"font-weight: 400;\">Mak\u00e9t 01: A Vietnamese Photography Village,<\/span><\/i><span style=\"font-weight: 400;\"> traces the emergence of studio photography from a small village called Lai Xa on the outskirts of Hanoi. After stumbling upon a portrait of her grandmother taken in Lai Xa when she was young, the curiosity-driven author Ha Trang has spent months doing research to form a clearer image of the village that holds a special position in the national history of photography. <\/span>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566460643302{padding-top: 0px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8559&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8587&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566466977044{padding-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-10 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;8581&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<span style=\"font-weight: 400;\">In 1892, Nguyen Dinh Khanh, known as Khanh Ky, opened his first photography studio on Hang Da street soon after cameras arrived in Vietnam. He then introduced photography to his hometown village Lai Xa, where he is credited as the \u201cFounding Father\u201d of the craft. Thus marked the outset of the golden era of studio photography in Vietnam; the sons of Lai Xa traveled across the country, opening over 70 studios in the first few decades of the 20th century.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Memories of studio photography\u2019s golden days unfold through interviews of remaining Lai Xa practitioners and their descendants, along with never-before-seen photos from personal archives. Five stories in the issue represents five typical characters of Lai Xa photography craft village: from the first hamlet-level museum built by villagers in Vietnam, to a photography entrepreneur who owns four renowned studio branches during the French colonial period, an artist who breathes life into black and white prints with watercolor, a self-taught historian in his 80s who diligently publishes a \u201cvillage zine\u201d every month, and a couple that runs an almost hundred-year-old photo studio until today. Each character has their own colors, but together they contribute to a lively picture of the ups and downs through more than a century of Lai Xa photography. <\/span>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566466977044{padding-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-10 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;8548&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566466984340{padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8570&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8555&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566458777307{padding-top: 0px !important;padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8552&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8546&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<i><span style=\"font-weight: 400;\">Mak\u00e9t 01: A Vietnamese Photography Village <\/span><\/i><span style=\"font-weight: 400;\">presents a dialogue between historical materials and an alternative design with a highly interactive layout that promise to bring an enjoyable reading experience.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1566466977044{padding-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-10 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;8655&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-1 vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<i><span style=\"font-weight: 400;\">Mak\u00e9t 01: A Vietnamese Photography Village\u00a0<\/span><\/i><br \/>\n<i><span style=\"font-weight: 400;\">104 pages, size 19.5x25cm<\/span><\/i><br \/>\n<i><span style=\"font-weight: 400;\">Produced by Matca in partnership with Lao Dong Publishing House<\/span><\/i><br \/>\n<i><span style=\"font-weight: 400;\">Price: 390,000 VND (standard edition)<\/span><\/i><br \/>\n<i><span style=\"font-weight: 400;\">400 standard editions + 100 limited editions (SOLD OUT)<\/span><\/i><br \/>\n<em>Available at 48 Ngoc Ha, Ba Dinh, Hanoi. Worldwide shipping.\u00a0\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">The publication <\/span><i><span style=\"font-weight: 400;\">Mak\u00e9t 01: A Vietnamese Photography Village <\/span><\/i><span style=\"font-weight: 400;\">will be launched together with the exhibition <\/span><i><span style=\"font-weight: 400;\">Days in the Sun <\/span><\/i><span style=\"font-weight: 400;\">at Matca Photography Space about extraordinary life and work of Nguyen Van Chanh, a photographer and founder of the famous Luminor Photo.<\/span>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]Matca proudly presents Mak\u00e9t, our own bilingual photography journal. Taken from the Vietnamese pronunciation of the French word \u201cmaquette\u201d that means preliminary model, Mak\u00e9t aims to introduce broad strokes of the transforming photography scene in Vietnam through experiments in design and print. Such mission is evident in the Mak\u00e9t logotype itself: the font Helvetica World evokes the spirit of modernism while two vowels \u201ca\u201d and \u201ce\u201d are inspired by cursive Vietnamese handwriting. [\/vc_column_text][\/vc_column][vc_column [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,108],"tags":[902,813,903,893],"class_list":["post-8575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-journal","tag-archive-en","tag-must-read-en","tag-photobook-en","tag-vietnam-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mak\u00e9t 01: A Vietnamese Photography Village - Matca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matca.vn\/en\/maket-01-co-mot-lang-nghe-nhiep-anh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mak\u00e9t 01: A Vietnamese Photography Village - Matca\" \/>\n<meta property=\"og:description\" content=\"[vc_row content_placement=&#8221;middle&#8221;][vc_column offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_col-lg-8 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]Matca proudly presents Mak\u00e9t, our own bilingual photography journal. Taken from the Vietnamese pronunciation of the French word \u201cmaquette\u201d that means preliminary model, Mak\u00e9t aims to introduce broad strokes of the transforming photography scene in Vietnam through experiments in design and print. Such mission is evident in the Mak\u00e9t logotype itself: the font Helvetica World evokes the spirit of modernism while two vowels \u201ca\u201d and \u201ce\u201d are inspired by cursive Vietnamese handwriting. 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