{"id":6659,"date":"2018-05-22T12:30:57","date_gmt":"2018-05-22T05:30:57","guid":{"rendered":"https:\/\/matca.vn\/?p=6659"},"modified":"2020-03-24T10:54:59","modified_gmt":"2020-03-24T03:54:59","slug":"ban-ve-nhiep-anh-voi-trinh-lu","status":"publish","type":"post","link":"https:\/\/matca.vn\/en\/ban-ve-nhiep-anh-voi-trinh-lu\/","title":{"rendered":"Trinh Lu On Photography"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<em>On Photography<\/em>\u00a0was published in 1977 and ever since has been referred to as the most excellent collection of essays about photography by American writer Susan Sontag. As soon as it came out, her acute judgment of the role of photography in modern society has become a fundamental photography theory book for anyone interested in this visual medium.<\/p>\n<p>The book is has been translated into Vietnamese recently by translator Trinh Lu, and soon to be widely published. Trinh Lu could come off as an unfamiliar name within the photography world, but he has had a long standing career involved with pictures and literature. He is a freelance painter, a distinguished translator with many famous novels under his belt including Norwegian Woods and Life of Pi, who also dabbles in photography during his time working in New York. After an overwhelming number of requests, Trinh Lu decides to read and work on the translation of<em> On Photography<\/em> in but a few months. Despite being written half a decade ago, the author\u2019s thinking is by no means outdated; they deeply touch on matters of philosophy, society and arts, he says.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_single_image image=&#8221;6657&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]For who pursuing photography as a career, <em>On Photography <\/em>will help you examine your own practice and provide a fresh view on the power of images. The book is not essential to the image-maker alone but also to viewers, empowering them with the ability to \u201cdecode\u201d pictures. This is of particular importance in a culture that is increasingly visual, requiring the public to obtain a certain level of visual literacy.<\/p>\n<p><em>On Photography<\/em> discusses works from various Western photographers in the early 20th century, with a rich writing style and avant-guard thinking that could put off those without sufficient curiosity. You cannot crack open the cover with a view to obtaining a coherent answer; as you will close it with even more questions. But the most important thing is that readers can challenge the author\u2019s views, starting and engaging in their own discussions to push forward the understanding of photography.<\/p>\n<p>In the book launch event in Hanoi, Matca has the chance to have a casual talk with translator Trinh Lu about his own take on Sontag\u2019s notable viewpoints.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6645&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6646&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6647&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<strong>Photography is now widely practiced like a form of entertainment, which Sontag compared to \u201csex and dance\u201d. So to you, when does photography become a form of art? <\/strong><br \/>\nPhotography has a long struggle before it is recognized as art. Saying that photography is art is nothing wrong, however, those who pursue art photography has a different mindset and turn their works into something different. The line has been blurry as photography does not have any discrimination, anyone can practice it.<br \/>\nMy favorite definition of art is \u201crefined labor\u201d. A carpenter, potter or mechanic, when reaching the summit of their craft, will produce art instead of ordinary objects. Photography will become art if you go into photography with such thinking and labor. Saying only painting can be art is rather selfish.<\/p>\n<p><strong>Another issue noted by Sontag is that when photography becomes a part of the museum it becomes more about itself and less about its subjects, in a sense it becomes more form than content. What do you think about this?<\/strong><br \/>\nIf an image does not express, suggest or deliver anything, it is just an ordinary image. The definition of art to most is something pretty. But it is impossible to separate form from content. The beauty in appearance that fails to deliver the content is empty. Beauty then will just be decoration, a simple relationship between colors and composition; if the work cannot surpass this, it will die. The work needs to contain energy and vitality, something suggestive to invite us to explore.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6649&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6650&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;6648&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<strong>But will truth be lost in beautiful images? <\/strong><br \/>\n\u201cBeauty can\u2019t exist with truth\u201d \u2013 this is a trap. What is considered truth, what is not allowed to be beautiful?<\/p>\n<p>It is true that people now prefer looking at images to reality. Our eyes as well as our ways of seeing are dictated by photography, just like how art is dictated by advertising. And like Sontag has said, photography is the most surreal, even more surreal than other forms of art. Which leads us further from reality. Let\u2019s think about many people who have viewed photos of something, experience it in reality, then exclaim \u201cIt looks so beautiful in pictures, why is it like this in reality?\u201d<\/p>\n<p>It is the most dangerous, making things unreal. What is genuine photography and what is reality is becoming harder to decipher. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6651&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6654&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][vc_single_image image=&#8221;6653&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]<strong>Photography\u2019s original goal is to explore beauty, but its unfettered development has turned photography into beauty standards to follow, instead of encouraging shooters to invent new things. To you, will this have a negative impact on photography and the audience? Is photography being harmed by its own quick development? <\/strong><br \/>\nI don\u2019t think so. Beauty standards have always been diverse. The book has discussed Diane Arbus\u2019s works, whose beauty is of monstrosity, but that is what the photographer spoke about. That makes the works vital, transporting viewers to another world.<br \/>\nLife is diverse and topics are endless. If you just copy and follow the beaten path, your photos will be boring. The book offers many suggestions, what they (people in other countries) have done, they have experimented and pursued many meaningful and particular issues. The question remains the same, but the answer is different everywhere.<\/p>\n<p><strong>Do you think photography in Vietnam largely follows the beaten path of prettiness? Would photographers and viewers need to equip themselves with visual literacy, especially when photos have the power to tell others\u2019 stories as well as spread half-truths that lead to misunderstandings?<\/strong><br \/>\nI don\u2019t dare to make a comment on Vietnamese photography as I don\u2019t follow the scene. But largely people in Vietnam are still taking travel-like pictures. Photos always have to be pretty, \u201cexotic\u201d, taking photos of ethnic minority people is the most eye catchy, elders have to look this way, children have to look that way. Works like that would merely be travel photos and are unlikely to appear in the world map of photography.<\/p>\n<p>However, everything has their own market at different levels. We cannot force them to understand and be equipped just like ourselves. We cannot force someone to become like anyone. We need to clearly define where we want to go and accept that we can only seek understanding from those similar to us.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6643&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6644&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_separator][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<em>On Photography&#8217;s Vietnamese version\u00a0<a href=\"http:\/\/nhasachphuongnam.com\/ban-ve-nhiep-anh-p102730.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>B\u00e0n V\u1ec1 Nhi\u1ebfp \u1ea2nh<\/u><\/a>\u00a0is published by Phuong Nam books, price 135.000\u0111.<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]On Photography\u00a0was published in 1977 and ever since has been referred to as the most excellent collection of essays about photography by American writer Susan Sontag. As soon as it came out, her acute judgment of the role of photography in modern society has become a fundamental photography theory book for anyone interested in this visual medium. The book is has been translated into Vietnamese recently by translator Trinh Lu, and soon to be widely [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,108],"tags":[894,813,903,904],"class_list":["post-6659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-journal","tag-interview-en","tag-must-read-en","tag-photobook-en","tag-review-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trinh Lu On Photography - Matca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matca.vn\/en\/ban-ve-nhiep-anh-voi-trinh-lu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trinh Lu On Photography - Matca\" \/>\n<meta property=\"og:description\" content=\"[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]On Photography\u00a0was published in 1977 and ever since has been referred to as the most excellent collection of essays about photography by American writer Susan Sontag. As soon as it came out, her acute judgment of the role of photography in modern society has become a fundamental photography theory book for anyone interested in this visual medium. The book is has been translated into Vietnamese recently by translator Trinh Lu, and soon to be widely [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matca.vn\/en\/ban-ve-nhiep-anh-voi-trinh-lu\/\" \/>\n<meta property=\"og:site_name\" content=\"Matca\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matca.vn\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mai.nguyenanh\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-22T05:30:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T03:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matca.vn\/wp-content\/uploads\/2018\/05\/linhpham_onphotography_DSCF8367.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mai Nguy\u00ean Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matcavn\" \/>\n<meta name=\"twitter:site\" content=\"@matcavn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mai Nguy\u00ean Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/\"},\"author\":{\"name\":\"Mai Nguy\u00ean Anh\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/#\\\/schema\\\/person\\\/54429faf33b4c8373cef2f52a42f8055\"},\"headline\":\"Trinh Lu On Photography\",\"datePublished\":\"2018-05-22T05:30:57+00:00\",\"dateModified\":\"2020-03-24T03:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/\"},\"wordCount\":1773,\"image\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matca.vn\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/linhpham_onphotography_DSCF8367.jpg\",\"keywords\":[\"interview\",\"must read\",\"photobook\",\"review\"],\"articleSection\":[\"Features\",\"Journal\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/\",\"url\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/\",\"name\":\"Trinh Lu On Photography - Matca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matca.vn\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/linhpham_onphotography_DSCF8367.jpg\",\"datePublished\":\"2018-05-22T05:30:57+00:00\",\"dateModified\":\"2020-03-24T03:54:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/#\\\/schema\\\/person\\\/54429faf33b4c8373cef2f52a42f8055\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/matca.vn\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/linhpham_onphotography_DSCF8367.jpg\",\"contentUrl\":\"https:\\\/\\\/matca.vn\\\/wp-content\\\/uploads\\\/2018\\\/05\\\/linhpham_onphotography_DSCF8367.jpg\",\"width\":1600,\"height\":1066,\"caption\":\"\u00a9 Linh Pham\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/ban-ve-nhiep-anh-voi-trinh-lu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/matca.vn\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trinh Lu On Photography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/matca.vn\\\/en\\\/\",\"name\":\"Matca\",\"description\":\"A gathering space for photographers &amp; 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Anh t\u1ed1t nghi\u1ec7p International Center of Photography t\u1ea1i New York n\u0103m 2016.\",\"sameAs\":[\"http:\\\/\\\/mainguyenanh.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mai.nguyenanh\",\"https:\\\/\\\/www.instagram.com\\\/nganhm\\\/\"],\"url\":\"https:\\\/\\\/matca.vn\\\/en\\\/author\\\/nguyenanh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trinh Lu On Photography - Matca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matca.vn\/en\/ban-ve-nhiep-anh-voi-trinh-lu\/","og_locale":"en_US","og_type":"article","og_title":"Trinh Lu On Photography - Matca","og_description":"[vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text]On Photography\u00a0was published in 1977 and ever since has been referred to as the most excellent collection of essays about photography by American writer Susan Sontag. As soon as it came out, her acute judgment of the role of photography in modern society has become a fundamental photography theory book for anyone interested in this visual medium. 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