{"id":1764,"date":"2016-12-20T13:23:00","date_gmt":"2016-12-20T06:23:00","guid":{"rendered":"http:\/\/matca.vn\/?p=1764"},"modified":"2020-03-24T14:13:26","modified_gmt":"2020-03-24T07:13:26","slug":"phong-van-le-quoc-huy-mai-me-luu-chu","status":"publish","type":"post","link":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/","title":{"rendered":"Le Quoc Huy & The Search For Lost Types"},"content":{"rendered":"
[vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1737″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1738″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1739″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]Like all other young folks who care about history, Le Quoc Huy searches and collects materials and pictures about old Saigon. However, his interests don’t lie in the flashy Cadillacs driving around Lam Son square, or the ladies strolling along the streets in their elegant \u201c\u00e1o d\u00e0i”. What Huy\u2019s obsessed with are the hand-drawn advertising banners, billboards and signs that inundated every nook and cranny of the city once called \u201cthe Pearl of the Far East”. In love with the old hand-crafted typeface, Huy has researched and archived the remaining ones, the people and their stories through a community project #thelosttypevietnam<\/u><\/a><\/em>.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][\/vc_column][vc_column width=”4\/6″][vc_single_image image=”1734″ img_size=”full”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]How did you start photography?<\/strong>
\nIt was during my second year at college when I had an assignment to shoot and edit ten images. I began to like photography since then, but it was mainly because of my poor drawing skill despite being a graphic designer. Photography hence became an assisting tool for my work.<\/p>\n

What draws your interest in traditional typography on old advertisement boards?<\/strong>
\nI noticed how newly popular types enable brands to gain widespread public attention quickly. However, these types are soon forgotten once they\u2019re no longer trendy. On the contrary, I found that most of the old hand-drawn types used by many family businesses over the years have character. Beyond the function of a marketing tool, many signs and types have become ‘relics’ treasured by the owners.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1729″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1730″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1731″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1722″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1723″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1744″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]If photography is nothing more than just a tool for your job as a graphic designer, why do you include a human element in your photographs instead of mere archiving? <\/strong>
\nIn the beginning, my intention was just to photograph the signboards but slowly I felt something was missing. One day I realized that the values of these old signboards do not lie within just the visual impressions but also the stories they carry. Ever since I started to dig deeper into the history of each signboard, for example who purchased them, who designed them and the family members’ relationship with the signboards and the reasons they have been kept until now. [\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_single_image image=”1741″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]Recently, when the city decided to renovate Binh Tay market in Cho Lon after almost 90 years of operation, Huy knew that many decades-old billboards were at risk of disappearing. He and his friends decided to produce a collection of 5 small books filled with photographs, texts and drawings about the market. By printing the images to the full size of the pages, Huy managed to place the viewers within the old market space and to let them feel the surroundings for themselves. Huy’s books are specially designed like old personal phone books, the backbone of all sale businesses during the pre-smartphones era. In between every 4-5 pages of photographs, there is a page scribbled with phone number of different kiosks in the market, sketches or quotes and texts from locals.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/2″][vc_single_image image=”1758″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1757″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]At the moment of this article, the stories that Huy has collected are just fleeting details on the surface, but with a frank approach and a unique storytelling style through the signboards, there will be many more deeply layered narratives about Cho Lon to come. After all, Huy affirms that despite not considering himself a photographer, he has a long story to tell and photography has become the main part of its vocabulary![\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_empty_space height=”20px”][vc_separator][vc_column_text]Le Quoc Huy is a Ho Chi Minh City based graphic designer who focuses on traditional materials. He initiated the #thelosttypevietnam<\/u><\/a> community project, which collects and studies traditional hand-drawn typogrpahy.
\nFollow him on Facebook<\/u><\/a> and Instagram<\/u><\/a>.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1737″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1738″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1739″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]Like all other young folks who care about history, Le Quoc Huy searches and collects materials and pictures about old Saigon. However, his interests don’t lie in the flashy Cadillacs driving around Lam Son square, or the ladies strolling along the streets in their elegant \u201c\u00e1o d\u00e0i”. What Huy\u2019s obsessed with are the hand-drawn advertising banners, billboards and signs that inundated every nook and cranny of the […]<\/p>\n","protected":false},"author":6,"featured_media":1871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,108],"tags":[902,888,894,896,897,905],"class_list":["post-1764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-journal","tag-archive-en","tag-city-en","tag-interview-en","tag-personal-project-en","tag-street-photography-en","tag-typography-en"],"yoast_head":"\nLe Quoc Huy & The Search For Lost Types - Matca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Quoc Huy & The Search For Lost Types - Matca\" \/>\n<meta property=\"og:description\" content=\"[vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1737″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1738″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1739″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]Like all other young folks who care about history, Le Quoc Huy searches and collects materials and pictures about old Saigon. However, his interests don’t lie in the flashy Cadillacs driving around Lam Son square, or the ladies strolling along the streets in their elegant \u201c\u00e1o d\u00e0i”. What Huy\u2019s obsessed with are the hand-drawn advertising banners, billboards and signs that inundated every nook and cranny of the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/\" \/>\n<meta property=\"og:site_name\" content=\"Matca\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/matca.vn\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mai.nguyenanh\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T06:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T07:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"904\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mai Nguy\u00ean Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@matcavn\" \/>\n<meta name=\"twitter:site\" content=\"@matcavn\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mai Nguy\u00ean Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/\"},\"author\":{\"name\":\"Mai Nguy\u00ean Anh\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/#\\\/schema\\\/person\\\/54429faf33b4c8373cef2f52a42f8055\"},\"headline\":\"Le Quoc Huy & The Search For Lost Types\",\"datePublished\":\"2016-12-20T06:23:00+00:00\",\"dateModified\":\"2020-03-24T07:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/\"},\"wordCount\":1076,\"image\":{\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/matca.vn\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/LeQuocHuy_LuuChu_cover-1.jpg\",\"keywords\":[\"archive\",\"city\",\"interview\",\"personal project\",\"street photography\",\"typography\"],\"articleSection\":[\"Features\",\"Journal\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/\",\"url\":\"https:\\\/\\\/matca.vn\\\/en\\\/phong-van-le-quoc-huy-mai-me-luu-chu\\\/\",\"name\":\"Le Quoc Huy & The Search For Lost Types - 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Anh t\u1ed1t nghi\u1ec7p International Center of Photography t\u1ea1i New York n\u0103m 2016.\",\"sameAs\":[\"http:\\\/\\\/mainguyenanh.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mai.nguyenanh\",\"https:\\\/\\\/www.instagram.com\\\/nganhm\\\/\"],\"url\":\"https:\\\/\\\/matca.vn\\\/en\\\/author\\\/nguyenanh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Quoc Huy & The Search For Lost Types - Matca","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/","og_locale":"en_US","og_type":"article","og_title":"Le Quoc Huy & The Search For Lost Types - Matca","og_description":"[vc_row content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1737″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1738″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1739″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=”4\/6″][vc_column_text]Like all other young folks who care about history, Le Quoc Huy searches and collects materials and pictures about old Saigon. However, his interests don’t lie in the flashy Cadillacs driving around Lam Son square, or the ladies strolling along the streets in their elegant \u201c\u00e1o d\u00e0i”. What Huy\u2019s obsessed with are the hand-drawn advertising banners, billboards and signs that inundated every nook and cranny of the […]","og_url":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/","og_site_name":"Matca","article_publisher":"https:\/\/www.facebook.com\/matca.vn","article_author":"https:\/\/www.facebook.com\/mai.nguyenanh","article_published_time":"2016-12-20T06:23:00+00:00","article_modified_time":"2020-03-24T07:13:26+00:00","og_image":[{"width":1200,"height":904,"url":"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg","type":"image\/jpeg"}],"author":"Mai Nguy\u00ean Anh","twitter_card":"summary_large_image","twitter_creator":"@matcavn","twitter_site":"@matcavn","twitter_misc":{"Written by":"Mai Nguy\u00ean Anh","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#article","isPartOf":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/"},"author":{"name":"Mai Nguy\u00ean Anh","@id":"https:\/\/matca.vn\/en\/#\/schema\/person\/54429faf33b4c8373cef2f52a42f8055"},"headline":"Le Quoc Huy & The Search For Lost Types","datePublished":"2016-12-20T06:23:00+00:00","dateModified":"2020-03-24T07:13:26+00:00","mainEntityOfPage":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/"},"wordCount":1076,"image":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#primaryimage"},"thumbnailUrl":"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg","keywords":["archive","city","interview","personal project","street photography","typography"],"articleSection":["Features","Journal"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/","url":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/","name":"Le Quoc Huy & The Search For Lost Types - Matca","isPartOf":{"@id":"https:\/\/matca.vn\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#primaryimage"},"image":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#primaryimage"},"thumbnailUrl":"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg","datePublished":"2016-12-20T06:23:00+00:00","dateModified":"2020-03-24T07:13:26+00:00","author":{"@id":"https:\/\/matca.vn\/en\/#\/schema\/person\/54429faf33b4c8373cef2f52a42f8055"},"breadcrumb":{"@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#primaryimage","url":"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg","contentUrl":"https:\/\/matca.vn\/wp-content\/uploads\/2016\/12\/LeQuocHuy_LuuChu_cover-1.jpg","width":1200,"height":904,"caption":"All photo courtesy of Le Quoc Huy."},{"@type":"BreadcrumbList","@id":"https:\/\/matca.vn\/en\/phong-van-le-quoc-huy-mai-me-luu-chu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matca.vn\/en\/"},{"@type":"ListItem","position":2,"name":"Le Quoc Huy & The Search For Lost Types"}]},{"@type":"WebSite","@id":"https:\/\/matca.vn\/en\/#website","url":"https:\/\/matca.vn\/en\/","name":"Matca","description":"A gathering space for photographers & visual artists in Vietnam.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matca.vn\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/matca.vn\/en\/#\/schema\/person\/54429faf33b4c8373cef2f52a42f8055","name":"Mai Nguy\u00ean Anh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f8e961b8bd9217aa4d3285f4821dfab9c9d4ef09582fbd8449e669da16af05db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8e961b8bd9217aa4d3285f4821dfab9c9d4ef09582fbd8449e669da16af05db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8e961b8bd9217aa4d3285f4821dfab9c9d4ef09582fbd8449e669da16af05db?s=96&d=mm&r=g","caption":"Mai Nguy\u00ean Anh"},"description":"Mai Nguy\u00ean Anh l\u00e0 m\u1ed9t nhi\u1ebfp \u1ea3nh gia t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u01a1ng \u0111\u1ea1i b\u1eb1ng h\u01a1i h\u01b0\u1edbng ngh\u1ec7 thu\u1eadt hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i H\u00e0 N\u1ed9i. 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